Los Angeles, CA - The Britney Spears episode of GLEE is the highest-rated episode of GLEE ever among Adults 18 - 49. The Spears themed episode, which featured a cameo from the artist and included five of her hit songs including "Baby One More Time," I'm a Slave 4U," Me Against the Music" and "Stronger" outperformed any episode of the hit Fox show by +6% among adults and posted a 5.8/16 rating. The episode won the night in teens and virtually all male and female demos. It also out-rated its nearest competitor (CBS) by 24% in the adult demo. This is the first time in 17 years that the highest rated entertainment program of premiere week grew in week two among Adults 18 - 49 and total viewers since fall '93 with SEINFELD.
Not only did the Britney Spears episode dominate the television ratings, it also took over the internet. While the episode was airing on the west coast, the Grammy winning artist tweeted to her 6 million fans which led to "Britney Spears Episode" being the # 1 trending topic worldwide for over 12 hours on Twitter. During the episode, Britney owned seven of the 10 trending topic slots. "Britney Glee Episode" was also the # 1 most searched term on Google. Through her social media and online properties, Spears generated over 200 million impressions which drove ratings and awareness for GLEE.