Today, Coty Inc. officially announced the signing of Lady Gaga to develop and market her first-ever signature fragrance. Bernd Beetz, CEO of Coty, said in a statement:
“Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers.
“Coty is recognized as a world leader in celebrity fragrance. Globally, Coty‘s leadership in celebrity fragrance is undisputed. We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way.”
The yet-to-be-named fragrance is expected to launch in spring 2012. Distributed worldwide, it will be managed by Coty Beauty in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga teamSource: Gagadaily.com
Lady Gaga is nominated for Time's Person Of The Year, vote for her on Time.com and if that isn't enough our Bad-Romance-Singer is also nominated for French's biggest music awards: The NRJ Music Awards 2011.
Lady Gaga is still touring around the world with her Monster Ball Tour and the end is still not coming! In 2011 she's gonna announce her 3th studio album: Born This Way. But she is already recording songs in London and in other studio's for her 4th studio album! Gaga can't be stopped!
Are you totally into Gaga? Do you adore her music? Go buy tickets for her Monster Ball and see her live! And don't forget to buy her new album in 2011!